The easiest way of getting Cd and Crr is by doing a coast down test.
I couldn't remember the exact procedure so I googled it and this one seems to be the best link;
http://www.instructables.com/id/Measure-the-drag-coefficient-of-your-car/
I don't have a login to instructables so I haven't checked the spreadsheet, but all the maths is on the background page anyway.
You'll need an assistant as well but basically all you do is pick a relatively high initial speed (70km/h is the articles recommended, but higher is better) then accelerate to a little above that speed, knock the car into neutral and get your assistant to start the clock when you reach that speed, then just record the time at each 10km/h of lost speed. You then just take the info you've got and solve for the Cd and Crr values using the guys spreadsheet or the maths which he included
Make sure you're not near any other vehicles otherwise you'll stuff up your readings and make sure you do runs in both directions otherwise you'll get variation based on slight angling of the road or winds etc.