[EVDL List]

When I am not seeing all the newswires that pass by on my screen of
Production EVs, DIY EV conversions, pih, and now the odd piece that that
calls itself an EV, but actually is a CH3OH fcv, I take mental note of
the amount of automaker advertizing I see on those web pages, and the
other media outlets.

In particular, I am seeing more EVs and pih than ever before. Now, my
region will have a different amount and of which brands that elsewhere,
and I hope others will participate with a quick reply of what they have
seen, so that we all can have a bigger picture of what the automakers
are doing in the way of advertizing. I am sure we all can agree that the
public is quite accustomed to being bombarded with advertizing. So much
so, not be bombarded with a type, model or brand, most likely leaves the
public thinking those are not-real, or not available.

I haven't seen any Leaf TV commercials in a long while. There have been
a couple since the polar bear hugging video, and then the fuel powered
dentist drill.

By comparison GM has gone whole-hog (all the way) in their efforts, like
with TV ads of two Volt salesmen answering a math question on
customer-kid's homework. Something like, "How much gas does Jones need
to drive 35 miles downtown ..." The kid is interrupted with the salesmen
jumping in with "none, Nada, zip, he drives electric, yup ..." (or
something close to that).

The ratio of volt pih to Leaf EV is huge to pitiful.
I am hearing at the tail end of local Nissan Dealership ads just a tack
on a line in the form of, "and we also offer the leaf Electric ...".

I know I recently posted a piece about how Nissan is going to beef up
their ad campaign
http://electric-vehicle-discussion-list.413529.n4.nabble.com/EVLN-Leaf-s-major-marketing-push-to-the-masses-tp4656374.html
EVLN: Leaf's major marketing push to the masses

I have not seen it as of yet. I hardly see any Leaf ads. Though there is
a Mitsubishi dealership in San Jose, CA I have not seen any iMiev TV ads
at all. Nothing of Tesla either. I suppose it is too early to expect any
advertising about the Honda F i t, or the Ford Focus electric, or the VW
Golf electric.

So, is the advertising game really down to a GM vs Nissan race?
Isn't that kind of sad?
What does this say of educating the public?
The public will never consider driving a plug-in if they do not know
what they are, where they can be bought, blaa, blaa, blaa, etc.
-?What-say-U?-


{brucedp.150m.com}

--
http://www.fastmail.fm - A fast, anti-spam email service.

_______________________________________________
| Moratorium on drag racing discussion is in effect.
| Please take those discussions elsewhere. Thanks.
|
| REPLYING: address your message to xxx@xxx.xxx.edu only.
| Multiple-address or CCed messages may be rejected.
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[EVDL List]

My take on it is that Nissan is concentrating on selling the Leaf in
northern Europe due to the high demand there and the weak dollar here
increasing their cost. I believe they are laying low until Leafs start
rolling off the line in Tennessee. I expect to see advertising for the Leaf
to pick up in 2013.

Dave
On Jul 16, 2012 11:31 PM, "Bruce EVangel Parmenter" <xxx@xxx.xxx>
[quote]wrote:

> When I am not seeing all the newswires that pass by on my screen of
> Production EVs, DIY EV conversions, pih, and now the odd piece that that
> calls itself an EV, but actually is a CH3OH fcv, I take mental note of
> the amount of automaker advertizing I see on those web pages, and the
> other media outlets.
>
> In particular, I am seeing more EVs and pih than ever before. Now, my
> region will have a different amount and of which brands that elsewhere,
> and I hope others will participate with a quick reply of what they have
> seen, so that we all can have a bigger picture of what the automakers
> are doing in the way of advertizing. I am sure we all can agree that the
> public is quite accustomed to being bombarded with advertizing. So much
> so, not be bombarded with a type, model or brand, most likely leaves the
> public thinking those are not-real, or not available.
>
> I haven't seen any Leaf TV commercials in a long while. There have been
> a couple since the polar bear hugging video, and then the fuel powered
> dentist drill.
>
> By comparison GM has gone whole-hog (all the way) in their efforts, like
> with TV ads of two Volt salesmen answering a math question on
> customer-kid's homework. Something like, "How much gas does Jones need
> to drive 35 miles downtown ..." The kid is interrupted with the salesmen
> jumping in with "none, Nada, zip, he drives electric, yup ..." (or
> something close to that).
>
> The ratio of volt pih to Leaf EV is huge to pitiful.
> I am hearing at the tail end of local Nissan Dealership ads just a tack
> on a line in the form of, "and we also offer the leaf Electric ...".
>
> I know I recently posted a piece about how Nissan is going to beef up
> their ad campaign
>
> http://electric-vehicle-discussion-list.413529.n4.nabble.com/EVLN-Leaf-s-major-marketing-push-to-the-masses-tp4656374.html
> EVLN: Leaf's major marketing push to the masses
>
> I have not seen it as of yet. I hardly see any Leaf ads. Though there is
> a Mitsubishi dealership in San Jose, CA I have not seen any iMiev TV ads
> at all. Nothing of Tesla either. I suppose it is too early to expect any
> advertising about the Honda F i t, or the Ford Focus electric, or the VW
> Golf electric.
>
> So, is the advertising game really down to a GM vs Nissan race?
> Isn't that kind of sad?
> What does this say of educating the public?
> The public will never consider driving a plug-in if they do not know
> what they are, where they can be bought, blaa, blaa, blaa, etc.
> -?What-say-U?-
>
>
> {brucedp.150m.com}
>
> --
> http://www.fastmail.fm - A fast, anti-spam email service.
>
> _______________________________________________
> | Moratorium on drag racing discussion is in effect.
> | Please take those discussions elsewhere. Thanks.
> |
> | REPLYING: address your message to xxx@xxx.xxx.edu only.
> | Multiple-address or CCed messages may be rejected.
> | UNSUBSCRIBE: http://www.evdl.org/help/index.html#usub
> | OTHER HELP: http://evdl.org/help/
> | CONFIGURE: http://lists.sjsu.edu/mailman/listinfo/ev
>
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_______________________________________________
| Moratorium on drag racing discussion is in effect.
| Please take those discussions elsewhere. Thanks.
|
| REPLYING: address your message to xxx@xxx.xxx.edu only.
| Multiple-address or CCed messages may be rejected.
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[EVDL List]

Frankly, the best advertising comes from us. Like you said, "the public is
quite accustomed to being bombarded with advertising" and pretty much
ignores it. But, what you and I tell our friends is absorbed. So, drive
your EV, take friends out, answer questions!

Peri

-----Original Message-----
From: xxx@xxx.xxx.edu [mailto:xxx@xxx.xxx.edu] On Behalf
Of Bruce EVangel Parmenter
Sent: 16 July, 2012 8:31 PM
To: xxx@xxx.xxx.edu
Subject: [EVDL] Plug-in advertising ...

When I am not seeing all the newswires that pass by on my screen of
Production EVs, DIY EV conversions, pih, and now the odd piece that that
calls itself an EV, but actually is a CH3OH fcv, I take mental note of
the amount of automaker advertizing I see on those web pages, and the
other media outlets.

In particular, I am seeing more EVs and pih than ever before. Now, my
region will have a different amount and of which brands that elsewhere,
and I hope others will participate with a quick reply of what they have
seen, so that we all can have a bigger picture of what the automakers
are doing in the way of advertizing. I am sure we all can agree that the
public is quite accustomed to being bombarded with advertizing. So much
so, not be bombarded with a type, model or brand, most likely leaves the
public thinking those are not-real, or not available.

I haven't seen any Leaf TV commercials in a long while. There have been
a couple since the polar bear hugging video, and then the fuel powered
dentist drill.

By comparison GM has gone whole-hog (all the way) in their efforts, like
with TV ads of two Volt salesmen answering a math question on
customer-kid's homework. Something like, "How much gas does Jones need
to drive 35 miles downtown ..." The kid is interrupted with the salesmen
jumping in with "none, Nada, zip, he drives electric, yup ..." (or
something close to that).

The ratio of volt pih to Leaf EV is huge to pitiful.
I am hearing at the tail end of local Nissan Dealership ads just a tack
on a line in the form of, "and we also offer the leaf Electric ...".

I know I recently posted a piece about how Nissan is going to beef up
their ad campaign
http://electric-vehicle-discussion-list.413529.n4.nabble.com/EVLN-Leaf-s-maj
or-marketing-push-to-the-masses-tp4656374.html
EVLN: Leaf's major marketing push to the masses

I have not seen it as of yet. I hardly see any Leaf ads. Though there is
a Mitsubishi dealership in San Jose, CA I have not seen any iMiev TV ads
at all. Nothing of Tesla either. I suppose it is too early to expect any
advertising about the Honda F i t, or the Ford Focus electric, or the VW
Golf electric.

So, is the advertising game really down to a GM vs Nissan race?
Isn't that kind of sad?
What does this say of educating the public?
The public will never consider driving a plug-in if they do not know
what they are, where they can be bought, blaa, blaa, blaa, etc.
-?What-say-U?-


{brucedp.150m.com}

--
http://www.fastmail.fm - A fast, anti-spam email service.

_______________________________________________
| Moratorium on drag racing discussion is in effect.
| Please take those discussions elsewhere. Thanks.
|
| REPLYING: address your message to xxx@xxx.xxx.edu only.
| Multiple-address or CCed messages may be rejected.
| UNSUBSCRIBE: http://www.evdl.org/help/index.html#usub
| OTHER HELP: http://evdl.org/help/
| CONFIGURE: http://lists.sjsu.edu/mailman/listinfo/ev


_______________________________________________
| Moratorium on drag racing discussion is in effect.
| Please take those discussions elsewhere. Thanks.
|
| REPLYING: address your message to xxx@xxx.xxx.edu only.
| Multiple-address or CCed messages may be rejected.
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[EVDL List]

I am regularly getting targeted email from Tesla,
they have opened a showroom in a local high-end
shopping area (Santana Row) which always reminds
me of a Mediterranean town's main street - I am
expecting to see a group of Frenchmen show up anytime
to start a game of Petanque as they do in France, in
the center strip that divides the street.

But indeed, besides the news wires about the Tesla
cooperations with other organisations (typically to
deliver drive train technology) and the progress of
the S and X and updates on the Nummi plant, not much
I hear from Tesla - though I watch very little TV
so I may (not really) miss a lot of advertising.

Cor van de Water
Chief Scientist
Proxim Wireless Corporation http://www.proxim.com
Email: xxx@xxx.xxx Private: http://www.cvandewater.com
Skype: cor_van_de_water XoIP: +31877841130
Tel: +1 408 383 7626 Tel: +91 (040)23117400 x203

-----Original Message-----
From: xxx@xxx.xxx.edu [mailto:xxx@xxx.xxx.edu] On
Behalf Of Dave Davidson
Sent: Monday, July 16, 2012 8:42 PM
To: Electric Vehicle Discussion List
Subject: Re: [EVDL] Plug-in advertising ...

My take on it is that Nissan is concentrating on selling the Leaf in
northern Europe due to the high demand there and the weak dollar here
increasing their cost. I believe they are laying low until Leafs start
rolling off the line in Tennessee. I expect to see advertising for the
Leaf to pick up in 2013.

Dave
On Jul 16, 2012 11:31 PM, "Bruce EVangel Parmenter"
<xxx@xxx.xxx>
[quote]wrote:

> When I am not seeing all the newswires that pass by on my screen of
> Production EVs, DIY EV conversions, pih, and now the odd piece that
> that calls itself an EV, but actually is a CH3OH fcv, I take mental
> note of the amount of automaker advertizing I see on those web pages,
> and the other media outlets.
>
> In particular, I am seeing more EVs and pih than ever before. Now, my
> region will have a different amount and of which brands that
> elsewhere, and I hope others will participate with a quick reply of
> what they have seen, so that we all can have a bigger picture of what
> the automakers are doing in the way of advertizing. I am sure we all
> can agree that the public is quite accustomed to being bombarded with
> advertizing. So much so, not be bombarded with a type, model or brand,

> most likely leaves the public thinking those are not-real, or not
available.
>
> I haven't seen any Leaf TV commercials in a long while. There have
> been a couple since the polar bear hugging video, and then the fuel
> powered dentist drill.
>
> By comparison GM has gone whole-hog (all the way) in their efforts,
> like with TV ads of two Volt salesmen answering a math question on
> customer-kid's homework. Something like, "How much gas does Jones need

> to drive 35 miles downtown ..." The kid is interrupted with the
> salesmen jumping in with "none, Nada, zip, he drives electric, yup
> ..." (or something close to that).
>
> The ratio of volt pih to Leaf EV is huge to pitiful.
> I am hearing at the tail end of local Nissan Dealership ads just a
> tack on a line in the form of, "and we also offer the leaf Electric
...".
>
> I know I recently posted a piece about how Nissan is going to beef up
> their ad campaign
>
> http://electric-vehicle-discussion-list.413529.n4.nabble.com/EVLN-Leaf
> -s-major-marketing-push-to-the-masses-tp4656374.html
> EVLN: Leaf's major marketing push to the masses
>
> I have not seen it as of yet. I hardly see any Leaf ads. Though there
> is a Mitsubishi dealership in San Jose, CA I have not seen any iMiev
> TV ads at all. Nothing of Tesla either. I suppose it is too early to
> expect any advertising about the Honda F i t, or the Ford Focus
> electric, or the VW Golf electric.
>
> So, is the advertising game really down to a GM vs Nissan race?
> Isn't that kind of sad?
> What does this say of educating the public?
> The public will never consider driving a plug-in if they do not know
> what they are, where they can be bought, blaa, blaa, blaa, etc.
> -?What-say-U?-
>
>
> {brucedp.150m.com}
>
> --
> http://www.fastmail.fm - A fast, anti-spam email service.
>
> _______________________________________________
> | Moratorium on drag racing discussion is in effect.
> | Please take those discussions elsewhere. Thanks.
> |
> | REPLYING: address your message to xxx@xxx.xxx.edu only.
> | Multiple-address or CCed messages may be rejected.
> | UNSUBSCRIBE: http://www.evdl.org/help/index.html#usub
> | OTHER HELP: http://evdl.org/help/
> | CONFIGURE: http://lists.sjsu.edu/mailman/listinfo/ev
>
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_______________________________________________
| Moratorium on drag racing discussion is in effect.
| Please take those discussions elsewhere. Thanks.
|
| REPLYING: address your message to xxx@xxx.xxx.edu only.
| Multiple-address or CCed messages may be rejected.
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| Moratorium on drag racing discussion is in effect.
| Please take those discussions elsewhere. Thanks.
|
| REPLYING: address your message to xxx@xxx.xxx.edu only.
| Multiple-address or CCed messages may be rejected.
| UNSUBSCRIBE: http://www.evdl.org/help/index.html#usub
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| CONFIGURE: http://lists.sjsu.edu/mailman/listinfo/ev

[EVDL List]

When the Prius came out, there was a similar lack of advertising. For many years, Toyota sold all the units it apparently wanted to (waiting lists, customers going to other states to find one, etc,) without needing to spend any significant advertising dollars.
Perhaps that is where we are at with Leaf and Volt sales - the Leaf is selling itself in quantities Nissan is comfortable producing, but the Volt is having a more difficult time and needs to be advertised.

Tom Keenan


[quote] Bruce EVangel Parmenter <xxx@xxx.xxx> wrote:

> When I am not seeing all the newswires that pass by on my screen of
> Production EVs, DIY EV conversions, pih, and now the odd piece that that
> calls itself an EV, but actually is a CH3OH fcv, I take mental note of
> the amount of automaker advertizing I see on those web pages, and the
> other media outlets.
>
> In particular, I am seeing more EVs and pih than ever before. Now, my
> region will have a different amount and of which brands that elsewhere,
> and I hope others will participate with a quick reply of what they have
> seen, so that we all can have a bigger picture of what the automakers
> are doing in the way of advertizing. I am sure we all can agree that the
> public is quite accustomed to being bombarded with advertizing. So much
> so, not be bombarded with a type, model or brand, most likely leaves the
> public thinking those are not-real, or not available.
>
> I haven't seen any Leaf TV commercials in a long while. There have been
> a couple since the polar bear hugging video, and then the fuel powered
> dentist drill.
>
> By comparison GM has gone whole-hog (all the way) in their efforts, like
> with TV ads of two Volt salesmen answering a math question on
> customer-kid's homework. Something like, "How much gas does Jones need
> to drive 35 miles downtown ..." The kid is interrupted with the salesmen
> jumping in with "none, Nada, zip, he drives electric, yup ..." (or
> something close to that).
>
> The ratio of volt pih to Leaf EV is huge to pitiful.
> I am hearing at the tail end of local Nissan Dealership ads just a tack
> on a line in the form of, "and we also offer the leaf Electric ...".
>
> I know I recently posted a piece about how Nissan is going to beef up
> their ad campaign
> http://electric-vehicle-discussion-list.413529.n4.nabble.com/EVLN-Leaf-s-major-marketing-push-to-the-masses-tp4656374.html
> EVLN: Leaf's major marketing push to the masses
>
> I have not seen it as of yet. I hardly see any Leaf ads. Though there is
> a Mitsubishi dealership in San Jose, CA I have not seen any iMiev TV ads
> at all. Nothing of Tesla either. I suppose it is too early to expect any
> advertising about the Honda F i t, or the Ford Focus electric, or the VW
> Golf electric.
>
> So, is the advertising game really down to a GM vs Nissan race?
> Isn't that kind of sad?
> What does this say of educating the public?
> The public will never consider driving a plug-in if they do not know
> what they are, where they can be bought, blaa, blaa, blaa, etc.
> -?What-say-U?-
>

_______________________________________________
| Moratorium on drag racing discussion is in effect.
| Please take those discussions elsewhere. Thanks.
|
| REPLYING: address your message to xxx@xxx.xxx.edu only.
| Multiple-address or CCed messages may be rejected.
| UNSUBSCRIBE: http://www.evdl.org/help/index.html#usub
| OTHER HELP: http://evdl.org/help/
| CONFIGURE: http://lists.sjsu.edu/mailman/listinfo/ev

[EVDL List]

Tom,
Did you mean:
"Perhaps that is where we are with the Leaf and Tesla sales"?
That would indeed explain the lack of advertisement for Leaf
and Tesla, while Volt needs to pound the drums.

Regards,

Cor van de Water
Chief Scientist
Proxim Wireless Corporation http://www.proxim.com
Email: xxx@xxx.xxx Private: http://www.cvandewater.com
Skype: cor_van_de_water XoIP: +31877841130
Tel: +1 408 383 7626 Tel: +91 (040)23117400 x203

-----Original Message-----
From: xxx@xxx.xxx.edu [mailto:xxx@xxx.xxx.edu] On
Behalf Of Tom Keenan
Sent: Tuesday, July 17, 2012 12:20 AM
To: Electric Vehicle Discussion List
Subject: Re: [EVDL] Plug-in advertising ...

When the Prius came out, there was a similar lack of advertising. For
many years, Toyota sold all the units it apparently wanted to (waiting
lists, customers going to other states to find one, etc,) without
needing to spend any significant advertising dollars.
Perhaps that is where we are at with Leaf and Volt sales - the Leaf is
selling itself in quantities Nissan is comfortable producing, but the
Volt is having a more difficult time and needs to be advertised.

Tom Keenan


On Jul 16, 2012, at 8:30 PM, Bruce EVangel Parmenter
[quote]<xxx@xxx.xxx> wrote:

> When I am not seeing all the newswires that pass by on my screen of
> Production EVs, DIY EV conversions, pih, and now the odd piece that
> that calls itself an EV, but actually is a CH3OH fcv, I take mental
> note of the amount of automaker advertizing I see on those web pages,
> and the other media outlets.
>
> In particular, I am seeing more EVs and pih than ever before. Now, my
> region will have a different amount and of which brands that
> elsewhere, and I hope others will participate with a quick reply of
> what they have seen, so that we all can have a bigger picture of what
> the automakers are doing in the way of advertizing. I am sure we all
> can agree that the public is quite accustomed to being bombarded with
> advertizing. So much so, not be bombarded with a type, model or brand,

> most likely leaves the public thinking those are not-real, or not
available.
>
> I haven't seen any Leaf TV commercials in a long while. There have
> been a couple since the polar bear hugging video, and then the fuel
> powered dentist drill.
>
> By comparison GM has gone whole-hog (all the way) in their efforts,
> like with TV ads of two Volt salesmen answering a math question on
> customer-kid's homework. Something like, "How much gas does Jones need

> to drive 35 miles downtown ..." The kid is interrupted with the
> salesmen jumping in with "none, Nada, zip, he drives electric, yup
> ..." (or something close to that).
>
> The ratio of volt pih to Leaf EV is huge to pitiful.
> I am hearing at the tail end of local Nissan Dealership ads just a
> tack on a line in the form of, "and we also offer the leaf Electric
...".
>
> I know I recently posted a piece about how Nissan is going to beef up
> their ad campaign
> http://electric-vehicle-discussion-list.413529.n4.nabble.com/EVLN-Leaf
> -s-major-marketing-push-to-the-masses-tp4656374.html
> EVLN: Leaf's major marketing push to the masses
>
> I have not seen it as of yet. I hardly see any Leaf ads. Though there
> is a Mitsubishi dealership in San Jose, CA I have not seen any iMiev
> TV ads at all. Nothing of Tesla either. I suppose it is too early to
> expect any advertising about the Honda F i t, or the Ford Focus
> electric, or the VW Golf electric.
>
> So, is the advertising game really down to a GM vs Nissan race?
> Isn't that kind of sad?
> What does this say of educating the public?
> The public will never consider driving a plug-in if they do not know
> what they are, where they can be bought, blaa, blaa, blaa, etc.
> -?What-say-U?-
>

_______________________________________________
| Moratorium on drag racing discussion is in effect.
| Please take those discussions elsewhere. Thanks.
|
| REPLYING: address your message to xxx@xxx.xxx.edu only.
| Multiple-address or CCed messages may be rejected.
| UNSUBSCRIBE: http://www.evdl.org/help/index.html#usub
| OTHER HELP: http://evdl.org/help/
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_______________________________________________
| Moratorium on drag racing discussion is in effect.
| Please take those discussions elsewhere. Thanks.
|
| REPLYING: address your message to xxx@xxx.xxx.edu only.
| Multiple-address or CCed messages may be rejected.
| UNSUBSCRIBE: http://www.evdl.org/help/index.html#usub
| OTHER HELP: http://evdl.org/help/
| CONFIGURE: http://lists.sjsu.edu/mailman/listinfo/ev

[EVDL List]

Cor -
One of those things that sounds better when thinking compared to how it appears in print. Good catch!

Tom Keenan


[quote] "Cor van de Water" <xxx@xxx.xxx> wrote:

> Tom,
> Did you mean:
> "Perhaps that is where we are with the Leaf and Tesla sales"?
> That would indeed explain the lack of advertisement for Leaf
> and Tesla, while Volt needs to pound the drums.
>
> Regards,
>
> Cor van de Water
> Chief Scientist
> Proxim Wireless Corporation http://www.proxim.com
> Email: xxx@xxx.xxx Private: http://www.cvandewater.com
> Skype: cor_van_de_water XoIP: +31877841130
> Tel: +1 408 383 7626 Tel: +91 (040)23117400 x203
>
> -----Original Message-----
> From: xxx@xxx.xxx.edu [mailto:xxx@xxx.xxx.edu] On
> Behalf Of Tom Keenan
> Sent: Tuesday, July 17, 2012 12:20 AM
> To: Electric Vehicle Discussion List
> Subject: Re: [EVDL] Plug-in advertising ...
>
> When the Prius came out, there was a similar lack of advertising. For
> many years, Toyota sold all the units it apparently wanted to (waiting
> lists, customers going to other states to find one, etc,) without
> needing to spend any significant advertising dollars.
> Perhaps that is where we are at with Leaf and Volt sales - the Leaf is
> selling itself in quantities Nissan is comfortable producing, but the
> Volt is having a more difficult time and needs to be advertised.
>
> Tom Keenan
>
>
> On Jul 16, 2012, at 8:30 PM, Bruce EVangel Parmenter
> <xxx@xxx.xxx> wrote:
>
>> When I am not seeing all the newswires that pass by on my screen of
>> Production EVs, DIY EV conversions, pih, and now the odd piece that
>> that calls itself an EV, but actually is a CH3OH fcv, I take mental
>> note of the amount of automaker advertizing I see on those web pages,
>> and the other media outlets.
>>
>> In particular, I am seeing more EVs and pih than ever before. Now, my
>> region will have a different amount and of which brands that
>> elsewhere, and I hope others will participate with a quick reply of
>> what they have seen, so that we all can have a bigger picture of what
>> the automakers are doing in the way of advertizing. I am sure we all
>> can agree that the public is quite accustomed to being bombarded with
>> advertizing. So much so, not be bombarded with a type, model or brand,
>
>> most likely leaves the public thinking those are not-real, or not
> available.
>>
>> I haven't seen any Leaf TV commercials in a long while. There have
>> been a couple since the polar bear hugging video, and then the fuel
>> powered dentist drill.
>>
>> By comparison GM has gone whole-hog (all the way) in their efforts,
>> like with TV ads of two Volt salesmen answering a math question on
>> customer-kid's homework. Something like, "How much gas does Jones need
>
>> to drive 35 miles downtown ..." The kid is interrupted with the
>> salesmen jumping in with "none, Nada, zip, he drives electric, yup
>> ..." (or something close to that).
>>
>> The ratio of volt pih to Leaf EV is huge to pitiful.
>> I am hearing at the tail end of local Nissan Dealership ads just a
>> tack on a line in the form of, "and we also offer the leaf Electric
> ...".
>>
>> I know I recently posted a piece about how Nissan is going to beef up
>> their ad campaign
>> http://electric-vehicle-discussion-list.413529.n4.nabble.com/EVLN-Leaf
>> -s-major-marketing-push-to-the-masses-tp4656374.html
>> EVLN: Leaf's major marketing push to the masses
>>
>> I have not seen it as of yet. I hardly see any Leaf ads. Though there
>> is a Mitsubishi dealership in San Jose, CA I have not seen any iMiev
>> TV ads at all. Nothing of Tesla either. I suppose it is too early to
>> expect any advertising about the Honda F i t, or the Ford Focus
>> electric, or the VW Golf electric.
>>
>> So, is the advertising game really down to a GM vs Nissan race?
>> Isn't that kind of sad?
>> What does this say of educating the public?
>> The public will never consider driving a plug-in if they do not know
>> what they are, where they can be bought, blaa, blaa, blaa, etc.
>> -?What-say-U?-
>>
>
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[EVDL List]

Or perhaps something like:
"Perhaps that is where we are with the Leaf and iMiev sales"?

With Tesla currently selling in the upper price range with large planned
pre-orders, they may not need to blow money on TV adverti$ing.

I haven't seen any iMiev TV ads, but beaucoup (tons of) iMiev newswire
items. Since they are in the lower EV price range, I would think they
would want to sell in larger quantities to garner enough profit.

And pounding the drums GM is seriously doing. They are still calling
their Volt (a plug-in series hybrid) an EV, yet also saying it has an
ice when you need it. I also have heard Volt radio ads.

The amount of GM ads is huge. While the amount of EV or other pih ads
are nil by comparison. There does not seem to be enough competition to
be a healthy form of marketing.

I am wondering if local EAA Chapters and EV groups don't need to step in
and hold semi-regular public workshops to make up for the lack of
advertising. Those workshops could not only educate the public of the
models, where to test drive, buy or rent them, but other key information
points, like using the EVSE finder apps/sites, the silly goofy
EV-parking laws that GM pushed for and got, the ins-and-outs of L3 use,
+more. There are ways to submit announcements of those workshops to both
the local TV stations and to the local media outlets, like to their
Activities-Calendar.


{brucedp.150m.com}



-
[quote] Cor van de Water wrote:
> Tom,
> Did you mean:
> "Perhaps that is where we are with the Leaf and Tesla sales"?
> That would indeed explain the lack of advertisement for Leaf
> and Tesla, while Volt needs to pound the drums.

--
http://www.fastmail.fm - mmm... Fastmail...

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