Re: Nikola Motors Electric Semi Truck
I don't think the trucking industry is aware of the big changes that are coming soon. Drivetrain technology for heavy trucks have been mostly stagnant for decades (more so than cars). I guess it is a consequence of an industry with only a few competitors (Cummings, CAT, International, Detroit, etc.) and very conservative customers. Brand loyalty is fierce in trucking, almost religious.
In the end, fleets demand efficiency. The manufacturer that brings a platform to market that delivers better performance with significant efficiency gains than current trucks will have a winner. We know it works, but convincing this industry is the hard part.