Another interesting suggestion, though I'm not quite sure how that would be implemented; it seems to reward me for procrastinating, which doesn't sound too good to prospective pledgers!? So I suspect I am missing something here, which is the real point of this thread: I am far more familiar with the design & manufacturing aspects of this project than I am with the Kickstarter part.
Ok the same here I would be the worst salesman ever I think, so I have to get advice from some friends on this part. Here is one of the site used in Iceland similar to kickstarter , the karolinafund
http://www.karolinafund.com/project/index.
It is the same type of projects which are successfully funded
1) Their funding target is 1500-3000 EURO
2) They have 50-100 backers
3) Most common backup is about 20 EURO
4) The outcome is a product which could cost 20 Euro each or a bit more.
5) Funding was raised in less than 30 days
6) Product was in many cases delivered 30 days after the complete funding
7) Successful fundraisers had at least one successful product before.
So it is same for 300.000 (Iceland) as for 300.000.000 market (USA).
(only difference USD instead of EURO

)
It is a bit hard to read into the backers mind but we tried...
1) Backers are not investors, they are potential buyers
2) (Early) Backers are ready to loose the money invested
3) Later backers are the result of herding, they don't want to miss the opportunity to join the successful buying
4) Very few are ready to lose more than 20 bucks
5) No interest after 6 months (much less after 1 month)
So what to do if you have a project which funding might be 5 to 10 times the size of most common success regarding funds and time?
Points 4) and 5) are a obvious problem,
Also that backers can only afford a certain amount and they do not if they are not a bit sure of the funder. So this typical funding websites may not be the answer but rather working in a known community.
The model of subscription has the same target (buy a product) but offers less risk for backer and also fundraiser.
1) Expected product price will be devided in affordable parts, monthly payment for example
2) There is always a possibility to back out if necessary (could be a 30% repayment rule or another rule up to certain amount).
3) Benefit of (early?)high backing would be first to receive (the Tesla effect)
4) Deadline for early funding, goals must be clear. this could be realized for example with paypal.
1. Step startup
To start the product 50% of the total funding goal must be reached at day X (less than 30 days for example). This could be paid on a paypal-account with a payback-option until day X. If goal is not reached, then the product will not be started. Full repayment is easy.
2. Step work start
After day X the (conceptual) work will begin. At this time both fundraiser and backup have committed. the fund in step 1. will not be repaid. Next payment will result when next goal has been reached. Meaning design and cost of product will to be have fixed. This is the ugly way of the compromise (other will be to expensive)
3. Step production phase.
Before this begins, Second payment must be maid, again there is a option to back out before it results. Here backing out would still leave an (time limited) option of turning back later at the cost of getting later delivery. The payment from 1. could act like a future price-off for the product. The risk is still that there will never be a product.
If there is a lot of backout the fundraiser has two options
a) To delay the product until further raising has been achieved
b) To stop the product and compensate the ones that paid the second payment, either with repayment or with an open source contribution.
4. Delivery prototype phase
Only to backers which have backed up at least the prototype price.
The higher the backup, the earlier the deliverment.
Other than backers can ofcourse buy but at higher price
5. Complete.
Some backers have their product, other backers which have paid less or stepped out earlier have a sort of price off of the product based on their backing (could be considered as prepaid up to a certain amount).
Just ideas...