There's a suprising amount of customer support needed, both pre-sales and after. Especially the customers who've never converted a car before, only know enough about electricity to be dangerous, and haven't really visited any online forums. The first thing we do is refer them to this website.
As far as CALIB is concerned, that was a great point about holding inventory as an advantage. Smaller Litium importers like my company and Dave Kois' will also always have an advantage in lower overhead costs, unless the Chinese employ a communist business model and subsidize CALIB's overhead expenses and battery costs. Otherwise CALIB has the cost of a 25,000sqft warehouse in CA, more employees, and any profits needed to be remitted back to CALB. At $1.26/Ah, I doubt CALIB is paying their own overhead.
But competition is a good thing for society and business; it'll be fun to see where this goes.