Be sure to come back and give us a status of the results and tell us about this exciting product--don't leave me hangin bro'
This is a huge issue. At this point all of the survey data will need to be processed to exclude answers for questions 3 through 10 for anyone who answered "no" to question 1. If the survey tool doesn't allow skipping questions based on a previous answer (although I'm sure Survey Monkey does), the hack workaround is to add "not applicable" choices to the questions which should be skipped.The first question (if answered "No") does not prevent any future questions from being answered. I can't answer question 3-10 with real answers if the answer to question 1 is No...
I agree. The question is pointless with this range of answers, since nearly all legitimate answers will be "0-1".Question 5 - "How many times do you charge your car per day?"
You probably meant to ask per week... It's really hard to drive enough miles in a day that an average EV needs recharging multiple times.
As suggested above, there are (at least) three issues with this question:Question 6 - Cost of a rapid-charge. Have you actually looked at the cost of rapid charging in your area? For example, in the UK - most rapid chargers cost somewhere between £0.20 and £0.35 per kilowatt-hour. Even if you had an EV with a 75kWh battery, that would only cost £26 to fully charge it (which is something that drivers would most likely never do at a rapid-charge station).
"Run out" could also mean run low enough to go home for a charge even though the driver would have continued with other tasks and destinations if there were enough charge remaining. Even a conventional (fuel-burning) vehicle can run out and require roadside assistance, but most people manage their driving well enough to make it to a fuel station; the number of instances of mis-managing available energy says much more about the driver than the vehicle or the infrastructure, so the intent of the question is not apparent.Question 10 - When you say "run out" do you mean stranded at the side of the road run out, or "got home with 10% remaining and plugged in" run out. EV drivers who've adapted to the differences between charging habits and fueling habits will generally not "run out" to the point where they need roadside assistance.
I agree. The point of a survey is to gather information about the activities or beliefs of the survey audience, not to have them teach you about the subject. Was this survey tested on anyone? Next time, get a few friends or family members to try answering the questions, so you can catch these issues.I hope you don't get discouraged by my criticism - but a crucial aspect of conducting effective market-research is know roughly what you're talking about before you start conducting primary research.