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Discussion Starter · #1 ·
http://www.greencarreports.com/blog/1053153_vw-vexed-by-anarchic-audi-a1-e-=
tron-electric-nein-says-audi
[image] ... By John Voelcker Jan 4 2011
We've loved the concept of the Audi A1 e-Tron [pish] concept since its =

launch at the 2010 Geneva Motor Show last March ... =


Volkswagen has its own schedule of electric cars on the way, including
the 2013 Golf Blue E-motion, an electric conversion of its =

next-generation Golf compact hatchback ...

As for e-tron, well, the French will tell you it means something not =

very pleasant. [=A9 2009 GreenCarReports.com. All Rights Reserved.]


http://www.greencarreports.com/blog/1049196_oh-audi-how-could-you-the-frenc=
h-like-electric-cars-but
... John Voelcker Sep 10 2010 ... the Chevrolet Nova failed in South =

America because in Spanish, no va means "won't go."

But now it turns out that Audi may have committed a blunder in naming
its line of [pish] cars e-Tron ... the French word =E9tron is a =

particularly unfortunate choice in that language ... French synonyms =

for =E9tron that include caca and excr=E9ment. Or to put it a tad less =

delicately, in English, it means "crap, dirt, droppings ... muck, =

poop ... shite, turd".


http://www.autoevolution.com/news/no-problem-between-audi-and-vw-on-a1-rota=
ry-ev-29264.html
[image] No Problem Between Audi and VW on A1 Rotary [pish]
by Bogdan Popa 5 Jan 2011 ... =

[=A9 2008-2011 SoftNews NET. All rights reserved.]


http://www.newsobserver.com/2011/01/08/907237/tech-junkie-2011-ces-010811.h=
tml
[image] Photo Galleries: Tech Junkie: 2011 CES 01.08.11 JAN 07 2011
LAS VEGAS ... an all-electric version of the Audi A1 in the Audi booth
during the 2011 International Consumer Electronics Show at the Las =

Vegas Convention Center ... (Photo by Justin Sullivan/Getty Images) []





http://electric-vehicle-discussion-list.413529.n4.nabble.com/China-s-econom=
ic-warfare-Renault-espionage-3-Sr-EV-Project-Mgrs-caught-red-handed-td32059=
28.html

{brucedp.150m.com}



=


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Discussion Starter · #2 ·
> http://www.greencarreports.com/blog/1049196_oh-audi-how-could-you-the-french-like-electric-cars-but
> ... John Voelcker Sep 10 2010 ... the Chevrolet Nova failed in South
> America because in Spanish, no va means "won't go."

Just as a side FYI, the snippet missed the part of the article that mentioned the "no va" story is an urban legend: http://www.snopes.com/business/misxlate/nova.asp

It "is akin to assuming that English speakers would spurn a dinette set sold under the name Notable because nobody wants a dinette set that doesn't include a table" and "Pemex (the Mexican government-owned oil monopoly) sold (and still sells) gasoline in Mexico under the name "Nova."

Product naming is something that is very difficult to do, and even when you get it "right" it can be even more subtle: The Swiss came up with the portmanteau of "Twike" for "Twin+Bike" for the vehicle I drive, as it is a human-electric hybrid and inside are two side-by-side recumbent bicycles. While it sounds ok to German/Swiss ears, the "tw" sound for words in English has a weak connotation: Twinkie, Twinkletoes, twit, -- to name the more polite ones... While it is an established brand name (and I'm quite used to it) we did recommend to refrain from referring to Twike owners/drivers/pilots as "Twikers" ;-)

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