On 11 Nov 2010 at 17:10, Dennis Miles wrote:
> The Media could hurt our cause much more if they merely
> ignored us.
I disagree. I'd rather they'd ignore us than bash us. Ignorance is far
easier to replace than is oft-repeated misinformation.
RIght now, EVs have a relatively positive image. But mass media, especially
the big cable networks, have a powerful influence on opinion in our nation -
just look at how they affect elections. (NOTE: I am NOT suggesting that we
should get into a discussion of politics here, just using that as an
illustration of their power.) With enough volume, the media mavens are
fully capable of destroying much of the public's interest in and enthusiasm
for EVs.
David Roden - Akron, Ohio, USA
EVDL Administrator
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[EVDL] How can we combat negative EV information in the media.
1037
3
This short editorial is my opinion I will blame no other for it. I believe
the content will suggest a positive path of action which may be self serving
and personal to this list membership and a larger percentage of the World
than "nay-sayers" would prefer to believe. These comments are one mans
efforts to be effective about about all the negative publicity the EVs keep
getting from the media. Some days it seems if a Positive press release is
distributed the same few "Friendly" media outlets give it coverage, and the
other 20,000 publish something negative and if they post the positive piece
at all it is hidden away beyond the Obituaries section. The behavior shows
they are very very frightened. Perhaps out of Ignorance or fear of change.
Perhaps if we all keep a vigil for these half-truths, and erroneous
statements or confused factoids, then immediately contact the authors,
editors, and publishers with plainly written corrections including our
expert status and combining it with an offer to be locally interviewed.
Reminding them of our established readership status for their publication.
Always speaking positively and never negatively of the author/editor and
their confused information. And just so you never lose hope, remember all
great publicists always agree, "The only bad publicity is no publicity" so
even if whey get it wrong. at least we know only 10% will be remembered in
10 days if that much, and usually only the subject, so the reader will be
more open to reading our press on the same topics, than if no mention of
Electric Vehicles was ever made at all. Remember the scene in "Who Killed
the Electric Car" where the two young ladies said, "Electric Car? Do they
make electric cars? Where can I see one? Are they for sale?" but alas the
EV-1was gone. The Media could hurt our cause much more if they merely
ignored us. But Controversy sells papers; and all media seek readers.
--
Regards,
*Dennis Lee Miles* (Director) *E.V.T.I. inc*.
*www.E-V-T-I-Inc.COM <http://www.e-v-t-i-inc.com/> *(Adviser)*
EVTI-EVAEducation Chapter
*
Phone (813) ID4 - E V T I or (813) 434 - 3884
PS, Doug Stansfield, Great work on those PSA's on EVs now distribution and
air play is next? Should we contact local visual media, like TV stations,
and the local-origination department at the Cable TV Distributor and tell
them we want to see them on the TV and do we need to know to whom they can
contact to request them. Dennis
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the content will suggest a positive path of action which may be self serving
and personal to this list membership and a larger percentage of the World
than "nay-sayers" would prefer to believe. These comments are one mans
efforts to be effective about about all the negative publicity the EVs keep
getting from the media. Some days it seems if a Positive press release is
distributed the same few "Friendly" media outlets give it coverage, and the
other 20,000 publish something negative and if they post the positive piece
at all it is hidden away beyond the Obituaries section. The behavior shows
they are very very frightened. Perhaps out of Ignorance or fear of change.
Perhaps if we all keep a vigil for these half-truths, and erroneous
statements or confused factoids, then immediately contact the authors,
editors, and publishers with plainly written corrections including our
expert status and combining it with an offer to be locally interviewed.
Reminding them of our established readership status for their publication.
Always speaking positively and never negatively of the author/editor and
their confused information. And just so you never lose hope, remember all
great publicists always agree, "The only bad publicity is no publicity" so
even if whey get it wrong. at least we know only 10% will be remembered in
10 days if that much, and usually only the subject, so the reader will be
more open to reading our press on the same topics, than if no mention of
Electric Vehicles was ever made at all. Remember the scene in "Who Killed
the Electric Car" where the two young ladies said, "Electric Car? Do they
make electric cars? Where can I see one? Are they for sale?" but alas the
EV-1was gone. The Media could hurt our cause much more if they merely
ignored us. But Controversy sells papers; and all media seek readers.
--
Regards,
*Dennis Lee Miles* (Director) *E.V.T.I. inc*.
*www.E-V-T-I-Inc.COM <http://www.e-v-t-i-inc.com/> *(Adviser)*
EVTI-EVAEducation Chapter
*
Phone (813) ID4 - E V T I or (813) 434 - 3884
PS, Doug Stansfield, Great work on those PSA's on EVs now distribution and
air play is next? Should we contact local visual media, like TV stations,
and the local-origination department at the Cable TV Distributor and tell
them we want to see them on the TV and do we need to know to whom they can
contact to request them. Dennis
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