Electric cars flooding the market in 2012
By Peter Valdes-Dapena [twit/PeterDrives] Dec 8 2010
NEW YORK (CNNMoney.com) ... fast forward three years and you could =
be facing more plug-in choices than you'll know what to do with ...
>From ... (GM) to Honda, almost every major automaker -- and even some
not-so-major ones -- plans to have at least one plug-in car on the =
market by the end of 2012. Toyota alone will have three, including =
the Rav4 EV SUV and the Prius plug-in.
Meanwhile, start-up companies, many of which are betting their lives
on plug-ins, are planning their own assortment of cars including: ...
Fisker's sumptuous luxury liner and Aptera's [ http://aptera.com ]
three-wheeler ... big carmakers like GM, Nissan and Toyota will =
probably capture most of the plug-in sales.
Electric car sales will mimic today's hybrid car market, where one =
model makes up half of all sales with the rest of the field left =
fighting over the scraps ...
Fisker Automotive [ http://fiskerautomotive.com ] ... has a good shot
at making it because it's not challenging mainstream automakers, =
Omotoso said. Its first product, the Fisker Karma, is a luxury sedan
priced as an alternative to a Mercedes-Benz S-class or Jaguar XJ.
Henrik Fisker, Fisker CEO and a former designer for BMW and Aston =
Martin, says he's confident in his company because he's able to make
his product profitably even at low volumes and because the company's =
focus on green luxury makes it unique in the luxury car industry.
Besides being electric, Fisker cars will be appointed with leather =
from free-range cattle and repurposed wood. "I think we can find =
100,000 customers worldwide who want to associate themselves with a =
green brand," he said
Technology, a start-up's savior: Desirable technology is another key =
factor, said Omotoso. Carmakers can make money from licensing =
technology, not just from selling cars. "If you're a start-up, the =
key is to have some patents the big guys find valuable," he said.
That's where California-based electric car start-up Coda Motors
[ http://codaautomotive.com ] thinks it has an edge. Although the
Coda sedan, priced at $37,000 after federal tax incentives, is =
slated to go on sale in late 2011 in California. Coda says other =
companies may also be interested in Coda's unique battery design.
"We're a battery company, we're a car company but mostly we're a =
technology company," said Coda spokesman Forrest Beanum.
That's an approach already working for Tesla Motors
[ http://teslamotors.com ], which sells a high-priced electric =
sports cars, Omotoso said. Tesla has already partnered with Toyota
and Daimler who are after its battery technology and expertise, he
said. "Even if Tesla doesn't survive on its own, it may get bought
by Toyota or Daimler," Omotoso said.
... With cars from Smart, Mercedes-Benz and Toyota using Tesla =
engineering, the world will benefit from more electric vehicles. "It
speaks to Tesla's overall goal, which is just to put as many =
electric cars on the road as possible," ... Tesla is really about =
green transportation, the more the better.
... the problem of too many cars isn't really a problem at all,
... "There's a great variety, which is important, ... to see what
gains traction in the marketplace."
[=A92010 Cable News Network. Time Warner Company. All Rights Reserved.]
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