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Discussion Starter #1
I was suprised when I heard the following tagline from GM on the radio
yesterday:

"The New Chevy Volt: More Car than Electric"

Bill

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Discussion Starter #2
I heard it too, but I refrained from posting here with a bit of vitriolic GM
hate.
It is quite an underwhelming tagline (sound familiar?) that I don't really
get at all.

"We know you're scared of electric cars, so we're trying especially hard
to paint this one as some sort of magical vehicle you've never conceived
in your wildest dreams, did we mention its electric ? but ... not ?"
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Discussion Starter #3
<<<<I heard it too, but I refrained from posting here with a bit of
vitriolic GM hate. It is quite an underwhelming tagline (sound
familiar?) that I don't really get at all. >>>>

But not surprising for GM - remember the ad campaign (or lack thereof)
for the EV1? The best one never got any air time - if I remember
right, all the electric appliances coming to watch an EV1 go by.


Think more
Talk less
Become wise

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