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Well written and succinct JRP
For what its worth, my day job has me commenting on blogs and their effectiveness for a living (among about 1000 other things)

We have tested colors and layouts extensively, and if you want it to say "Hey you can believe me, come on in and read what I have to say" go with blues ('Best Buy Blue" works best for us) lots of white in the background and black text.

"Flip flops" where the text is lighter then the background causes readers to report being "tired" after reading for a spell.

Again, much respect for taking up the mission, hope the feedback is well received and that it helps.
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