Re: [EVDL] EV names tell Automakers' mood are different, but do they know how to sell

Myles Twete <[email protected]> wrote:

> Thanks Roland.
>
>
>
> I mentioned these:
>
> * Milburn Light Electric
>
> * Chicago Electric
>
> * Baker Electric
>
> * Columbia Electric
>
> * Detroit Electric
>
> Etc.
>
>
>
> Then you stated: "All the above names are the name of the company that the
> car is label after."
>
>
>
> That's not correct.
>
> Milburn Wagon Works made the Milburn Light Electric vehicles.
>
> Baker Motor Vehicle Co. made the Baker Electric vehicles.
>
> Anderson Carriage Company made the Detroit Electric for 5yrs before
> changing
> its name to Anderson Electric Car Co. (still calling its cars "Detroit
> Electric") and not until 13yrs after did they change it to Detroit Electric
> Car Co.
>
> Similar story for Columbia Electrics, which didn't took 18yrs (1896-1914)
> to
> finally have a company name reflective of their electric cars being named
> Columbia Electrics.
>
>
>
> Of the examples I gave, only Chicago Electric had its company name also
> match its car marketing names from the outset. And still, they called
> their
> cars Chicago Electrics, not Teslas or Volts, or . there were model names,
> sure, example: Milburn Electric models were Coupe, Roadster, Delivery,
> Brougham, Taxi, limo and Truck and there were model#s. But still, they
> were
> all referred to as Milburn Light Electrics.
>
> Similar story with the modern Detroit Electric car company, which seems to
> be embracing the word electric in their company name as well as their
> model#s, which are "DE-XX".
>
>
>
> But not so with Tesla and others.which is kind of interesting. One could
> argue that including the word "electric" in the company or car model name
> is
> still deemed to be taboo for marketing.
>
>
>
> Here's one of the better references for early EV car companies:
> http://www.earlyelectric.com/carcompanies.html
>
>
>
> -MT
>
>
>
> -----Original Message-----
> From: [email protected] [mailto:[email protected]] On
> Behalf
> Of Roland Wiench
> Sent: Tuesday, December 28, 2010 11:35 AM
> To: Electric Vehicle Discussion List
> Subject: Re: [EVDL] EV names tell Automakers' mood are different, but do
> they know how to sell an EV?
>
>
>
>
>
>
>
>
>
> ----- Original Message -----
>
> From: "Myles Twete" <[email protected]>
>
> To: "'Electric Vehicle Discussion List'" <[email protected]>
>
> Sent: Tuesday, December 28, 2010 10:13 AM
>
> Subject: Re: [EVDL] EV names tell Automakers' mood are different,but do
> they
>
>
> know how to sell an EV?
>
>
>
>
>
> I wonder why so few modern electric vehicle companies adopt the word
>
> "electric" in their names?
>
> And the one company that does, "Detroit Electric", opportunistically use
> the
>
> name of the most widely known early electric car. I suppose there are
>
> others that also use the word in their name, but I can't think of any
>
> offhand.
>
> Contrast this to a century ago when you had electric vehicle manufacturers
>
> happily incorporating the word electric into their cars' names:
>
> * Milburn Light Electric
>
> * Chicago Electric
>
> * Baker Electric
>
> * Columbia Electric
>
> * Detroit Electric
>
> Etc.
>
>
>
> All the above names are the name of the company that the car is label
> after.
>
>
>
> One day I went to a car dealer and ask them that I wanted to look at a
>
> General Motor Company vehicle. They said, what kind. I said a General
> Motor
>
>
> Company vehicle that is name after the company. They said, we do not have
>
> any. I said, what is that vehicle that has GMC on the front grill? Oh, I
>
> did not notice it that way.
>
>
>
> On my EV call TRANSFORMER I, there is a emblem that has large letters
> saying
>
>
> EFP with small letters that says, Electric Fuel Propulsion Company. People
>
> ask, what is a TRANSFORMER I? I said that it transforms the electricity
>
> from AC commercial power to a DC power to charge a battery, which then is
>
> transform again from a DC battery pack to a drive motor.
>
>
>
> I lot of people ask me, how far does it go? I tell them it's now be going
>
> for 35 years unlike the vehicles that a person may get every 5 to 10 years
>
> of there vehicle. I do not trade it in for a new one, I upgrade it just
>
> like is done with a computer or a house.
>
>
>
> Roland
>
>
>
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