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Re: [EVDL] EV names tell Automakers' mood are different, but do they know how to sell

> But the name Tesla is intriguing enough, I think ;-)

Sure Mike.
But so are the names Prius and Insight.
And yet, the auto companies embrace the term "hybrid", often including it in
the name of the vehicle when referenced. It's common to see "Toyota Prius
Hybrid" or "Honda Insight Hybrid" in their own publications, websites, etc.,
e.g. this Honda: http://automobiles.honda.com/insight-hybrid/
Toyota: http://www.toyota.com/prius-hybrid/
Wasn't the name "Prius" or "Insight" intriguing enough?
Evidently not...the companies at some point didn't fear the term "hybrid"
and embraced it.
That hasn't happened yet with the term "electric".
If it had, we'd see that word similarly embraced in the branding.
It's interesting to me anyway.
-mt



-----Original Message-----
From: [email protected] [mailto:[email protected]] On Behalf
Of Mike Willmon
Sent: Tuesday, December 28, 2010 2:21 PM
To: Electric Vehicle Discussion List
Subject: Re: [EVDL] EV names tell Automakers' mood are different, but do
they know how to sell an EV?

But the name Tesla is intriguing enough, I think ;-)

Myles Twete <[email protected]> wrote:

> Thanks Roland.
>
>
>
> I mentioned these:
>
> * Milburn Light Electric
>
> * Chicago Electric
>
> * Baker Electric
>
> * Columbia Electric
>
> * Detroit Electric
>
> Etc.
>
>
>
> Then you stated: "All the above names are the name of the company that the
> car is label after."
>
>
>
> That's not correct.
>
> Milburn Wagon Works made the Milburn Light Electric vehicles.
>
> Baker Motor Vehicle Co. made the Baker Electric vehicles.
>
> Anderson Carriage Company made the Detroit Electric for 5yrs before
> changing
> its name to Anderson Electric Car Co. (still calling its cars "Detroit
> Electric") and not until 13yrs after did they change it to Detroit
Electric
> Car Co.
>
> Similar story for Columbia Electrics, which didn't took 18yrs (1896-1914)
> to
> finally have a company name reflective of their electric cars being named
> Columbia Electrics.
>
>
>
> Of the examples I gave, only Chicago Electric had its company name also
> match its car marketing names from the outset. And still, they called
> their
> cars Chicago Electrics, not Teslas or Volts, or . there were model names,
> sure, example: Milburn Electric models were Coupe, Roadster, Delivery,
> Brougham, Taxi, limo and Truck and there were model#s. But still, they
> were
> all referred to as Milburn Light Electrics.
>
> Similar story with the modern Detroit Electric car company, which seems to
> be embracing the word electric in their company name as well as their
> model#s, which are "DE-XX".
>
>
>
> But not so with Tesla and others.which is kind of interesting. One could
> argue that including the word "electric" in the company or car model name
> is
> still deemed to be taboo for marketing.
>
>
>
> Here's one of the better references for early EV car companies:
> http://www.earlyelectric.com/carcompanies.html
>
>
>
> -MT
>
>
>
> -----Original Message-----
> From: [email protected] [mailto:[email protected]] On
> Behalf
> Of Roland Wiench
> Sent: Tuesday, December 28, 2010 11:35 AM
> To: Electric Vehicle Discussion List
> Subject: Re: [EVDL] EV names tell Automakers' mood are different, but do
> they know how to sell an EV?
>
>
>
>
>
>
>
>
>
> ----- Original Message -----
>
> From: "Myles Twete" <[email protected]>
>
> To: "'Electric Vehicle Discussion List'" <[email protected]>
>
> Sent: Tuesday, December 28, 2010 10:13 AM
>
> Subject: Re: [EVDL] EV names tell Automakers' mood are different,but do
> they
>
>
> know how to sell an EV?
>
>
>
>
>
> I wonder why so few modern electric vehicle companies adopt the word
>
> "electric" in their names?
>
> And the one company that does, "Detroit Electric", opportunistically use
> the
>
> name of the most widely known early electric car. I suppose there are
>
> others that also use the word in their name, but I can't think of any
>
> offhand.
>
> Contrast this to a century ago when you had electric vehicle manufacturers
>
> happily incorporating the word electric into their cars' names:
>
> * Milburn Light Electric
>
> * Chicago Electric
>
> * Baker Electric
>
> * Columbia Electric
>
> * Detroit Electric
>
> Etc.
>
>
>
> All the above names are the name of the company that the car is label
> after.
>
>
>
> One day I went to a car dealer and ask them that I wanted to look at a
>
> General Motor Company vehicle. They said, what kind. I said a General
> Motor
>
>
> Company vehicle that is name after the company. They said, we do not have
>
> any. I said, what is that vehicle that has GMC on the front grill? Oh, I
>
> did not notice it that way.
>
>
>
> On my EV call TRANSFORMER I, there is a emblem that has large letters
> saying
>
>
> EFP with small letters that says, Electric Fuel Propulsion Company. People
>
> ask, what is a TRANSFORMER I? I said that it transforms the electricity
>
> from AC commercial power to a DC power to charge a battery, which then is
>
> transform again from a DC battery pack to a drive motor.
>
>
>
> I lot of people ask me, how far does it go? I tell them it's now be going
>
> for 35 years unlike the vehicles that a person may get every 5 to 10 years
>
> of there vehicle. I do not trade it in for a new one, I upgrade it just
>
> like is done with a computer or a house.
>
>
>
> Roland
>
>
>
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