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Re: [EVDL] Press release on Firefly "Oasis" battery

I thought they already had a contract with Husquavarna? It sounds like from their web page they hope to license the technology, or sell the plates to other battery makers, in contrast to directly competing with other battery makers.

http://www.fireflyenergy.com/index.php?option=com_content&task=view&id=36&Itemid=48

----- Original Message ----
From: Glenn Saunders <[email protected]>
To: Electric Vehicle Discussion List <[email protected]>
Sent: Wednesday, October 31, 2007 2:42:45 PM
Subject: Re: [EVDL] Press release on Firefly "Oasis" battery

It hasn't really been stated anywhere how Firefly intends to
sell/distribute these batteries. If they are targeting the trucking market, they
may only wheel and deal with trucking companies for all we know and it
will be very hard to get your hands on them.

So it seems to me that if they had the capacity to scale out, they
would have done it already and gone head to head with the other lead acid
manufacturers. The trucking thing is a lower-risk venture where they
can cut a small number of high volume contracts. High volume, but low
enough that they can satisfy it with existing or just-in-time
manufacturing capabilities.

----- Original Message ----

I have some more hope than usual -- Firefly has some big-name partners,
not to mention being a subsidiary of Caterpillar. For similar reasons
I have better than usual hope for Tesla.

I think their goal with the truck thing is to highlight to investors
they are going after a brand new market, rather than trying to
displace
current battery sales. A law is changing trucker's battery needs. They
probably can't make it on price (at least not initially), so they have
to show a need for more $$ for this better battery. Also, Firefly does
list lots of other markets on their website.
http://www.fireflyenergy.com

I'm also glad to see they are trying to be the cheap "exotic" battery.
Hopefully they'll have similar energy density to A123, and power
density enough to get you 400 hp (300 kW) out of 400 lbs (~200 kg) of
batteries. (Hopeful specs made up by assuming Fireflys will be 1/3 the
weight
of Optimas, but similar power and energy).



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