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Discussion Starter · #1 ·
Re: [EVDL] The PERFECT E.V. Ad ???

Touching as that is, it is absolutely the wrong angle to promote an EV.

Shots of the gulf spill would likely work much better.

I know even charging with coal most evs emit less CO2 per mile than a gas
car, especially an old one. But its a really tough angle to work ! Polar
bears are much more likely to literally frost people over :( and many will
instantly jump on the misconception that all EVs are charged with coal (and
its dirtier than burning gasoline), therefore the ad is "bunk".

It is a sad state of affairs, knowing people really don't respond to
environmental imagery.

I think Nissan might do better to work the angle of oil spills (in MANY
countries!) and long oil supply chains, it is partly environmental and
partly a security related issue. I wonder if they're not going that route to
avoid conflicts of interest ? ...

worth thinking about.
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Discussion Starter · #2 ·
Re: [EVDL] The PERFECT E.V. Ad ???

>
> It is a sad state of affairs, knowing people really don't respond to
> environmental imagery.
>
>

So it's not the ad that is wrong but the people. :(

Good ad and good imagery.

Using oil spills will only make folks think these are once again a FAD and
not for real or for long.

I imagined that Leaf in my Driveway. Wow, hope it happens soon.

Pete :)

-----
If you don't understand, be patient, you will. Now I understand. :)
--
View this message in context: http://electric-vehicle-discussion-list.413529.n4.nabble.com/The-PERFECT-E-V-Ad-tp2533631p2533666.html
Sent from the Electric Vehicle Discussion List mailing list archive at Nabble.com.

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Discussion Starter · #3 ·
Re: [EVDL] The PERFECT E.V. Ad ???

No idea what anybody is talking about. I can't see it.

I hate to gripe about this again, but some of us find it frustrating when
people post links that require registration to view. Not everybody is on
Facebook, any more than everybody has a Yahoo or Google account.

I checked bugmenot.com, but they don't have any generic logins for Facebook.

David Roden - Akron, Ohio, USA
EVDL Administrator

= = = = = = = = = = = = = = = = = = = = = = = = = = = = =
EVDL Information: http://www.evdl.org/help/
= = = = = = = = = = = = = = = = = = = = = = = = = = = = =
Note: mail sent to "evpost" an "etpost" addresses will not
reach me. To send a private message, please obtain my
email address from the webpage http://www.evdl.org/help/ .
= = = = = = = = = = = = = = = = = = = = = = = = = = = = =


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Discussion Starter · #4 ·
Re: [EVDL] The PERFECT E.V. Ad ???

David,

I am not on Facebook but was able to see the video without logging in, on a
second try. First one just gave me an empty black screen. I ignored a
request box to enter login info.

Gail

----- Original Message -----
From: "EVDL Administrator" <[email protected]>
To: "Electric Vehicle Discussion List" <[email protected]>
Sent: Thursday, September 09, 2010 7:25 PM
Subject: Re: [EVDL] The PERFECT E.V. Ad ???


> No idea what anybody is talking about. I can't see it.
>
> I hate to gripe about this again, but some of us find it frustrating when
> people post links that require registration to view. Not everybody is on
> Facebook, any more than everybody has a Yahoo or Google account.
>
> I checked bugmenot.com, but they don't have any generic logins for
> Facebook.
>
> David Roden - Akron, Ohio, USA
> EVDL Administrator
>

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Discussion Starter · #5 ·
Re: [EVDL] The PERFECT E.V. Ad ???

EVDL Administrator <[email protected]> wrote:

> No idea what anybody is talking about. I can't see it.
>

Here is the Youtube link:
http://www.youtube.com/watch?v=BNeEVkhTutY
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Discussion Starter · #6 ·
Re: [EVDL] The PERFECT E.V. Ad ???

I think the Lance Armstrong Leaf ad is great.

Shows him riding behind all sorts of vehicles (tailpipes), with him saying something like "even when I'm in the lead I'm still behind (picture of motorcycle tailpipe), until now (picture of the back of a leaf)

John


Dave Hymers <[email protected]> wrote:

> Touching as that is, it is absolutely the wrong angle to promote an EV.
>
> Shots of the gulf spill would likely work much better.
>
> I know even charging with coal most evs emit less CO2 per mile than a gas
> car, especially an old one. But its a really tough angle to work ! Polar
> bears are much more likely to literally frost people over :( and many will
> instantly jump on the misconception that all EVs are charged with coal (and
> its dirtier than burning gasoline), therefore the ad is "bunk".
>
> It is a sad state of affairs, knowing people really don't respond to
> environmental imagery.
>
> I think Nissan might do better to work the angle of oil spills (in MANY
> countries!) and long oil supply chains, it is partly environmental and
> partly a security related issue. I wonder if they're not going that route to
> avoid conflicts of interest ? ...
>
> worth thinking about.

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Discussion Starter · #7 ·
Re: [EVDL] The PERFECT E.V. Ad ???

I just saw it on the TV... after all it is an ad.




> No idea what anybody is talking about. I can't see it.
>

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Discussion Starter · #8 ·
Re: [EVDL] The PERFECT E.V. Ad ???

Hi EVerybody; Cute ad!But a hug by a polar bear COULD by tough?Ouch! T
hunk a Polar bear aould consider one of as "Take" snack out! Hey guyz? How
bout elling cars by patriotism? Showing the waste of War$$'sBest all around
that thay happen?We won't ANOTHER war dother sheeple who hate US?A BILLION
bioBUX a day go over seas to sheeple that don't like us?aND NO DERLLING IN
THE Gulf! We are lucky that THAT got capped at least? Bring our guyz home.
Buy a Leaf. The troopsp buying a Leaf for his family buss?STILL get the
IMessage out clearly, sorry.But keeping OUR cash at home??

Sea ya;

Bob
----- Original Message -----
From: "John" <[email protected]>
To: "Electric Vehicle Discussion List" <[email protected]>
Sent: Thursday, September 09, 2010 11:18 PM
Subject: Re: [EVDL] The PERFECT E.V. Ad ???


>I think the Lance Armstrong Leaf ad is great.
>
> Shows him riding behind all sorts of vehicles (tailpipes), with him saying
> something like "even when I'm in the lead I'm still behind (picture of
> motorcycle tailpipe), until now (picture of the back of a leaf)
>
> John
>
>
>
Dave Hymers <[email protected]> wrote:
>
>> Touching as that is, it is absolutely the wrong angle to promote an EV.
>>
>> Shots of the gulf spill would likely work much better.
>>
>> I know even charging with coal most evs emit less CO2 per mile than a gas
>> car, especially an old one. But its a really tough angle to work ! Polar
>> bears are much more likely to literally frost people over :( and many
>> will
>> instantly jump on the misconception that all EVs are charged with coal
>> (and
>> its dirtier than burning gasoline), therefore the ad is "bunk".
>>
>> It is a sad state of affairs, knowing people really don't respond to
>> environmental imagery.
>>
>> I think Nissan might do better to work the angle of oil spills (in MANY
>> countries!) and long oil supply chains, it is partly environmental and
>> partly a security related issue. I wonder if they're not going that route
>> to
>> avoid conflicts of interest ? ...
>>
>> worth thinking about.
>
> _______________________________________________
> | REPLYING: address your message to [email protected] only.
> | Multiple-address or CCed messages may be rejected.
> | UNSUBSCRIBE: http://www.evdl.org/help/index.html#usub
> | OTHER HELP: http://evdl.org/help/
> | OPTIONS: http://lists.sjsu.edu/mailman/listinfo/ev

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Discussion Starter · #9 ·
Re: [EVDL] The PERFECT E.V. Ad ???

Well HECK gents, I thought it was cute to show a polar bear stranded on an
iceberg, swim into New York, walking down RR tracks and Highways to a suburb
where a resident has a "Leaf" in the driveway and man is at the car door,
bear walks up stands on back feet, puts two big white paws on man's shoulder
and they HUG? (Thanking man for reducing global warming?) It inspired me! I
went to the fridge for a Coke!
Regards,
Dennis Lee Miles (Director) E.V.T.I. inc.
www.E-V-T-I-Inc.COM (Adviser) EVTI-EVA Education Chapter
Phone (863) 944 - 9913
=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
=3D=3D=3D=3D=3D
EVDL Administrator <[email protected]> wrote:

> No idea what anybody is talking about. I can't see it.
>
> I hate to gripe about this again, but some of us find it frustrating when
> people post links that require registration to view. Not everybody is on
> Facebook, any more than everybody has a Yahoo or Google account.
>
> I checked bugmenot.com, but they don't have any generic logins for
> Facebook.
>
> David Roden - Akron, Ohio, USA
> EVDL Administrator
>
> =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D
It=92s estimated that the existing U.S. electrical grid has sufficient
capacity to fully fuel three-quarters of the nation=92s 217 million passeng=
er
vehicles. So for the next 15 years the Electric Utility Grid is Adequate,
and upgrades are only investments intended to raise our utility bills.
[IMHO, Dennis Miles]
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Discussion Starter · #10 ·
Re: [EVDL] The PERFECT E.V. Ad ???

On 9 Sep 2010 at 19:40, Gail Lucas wrote:

> I am not on Facebook but was able to see the video without logging in, on a
> second try.

Thanks, Gail. My apologies for jumping to conclusions. Apparently it's not
a login issue but rather software incompatibility.

How did the old jibe go? Something like "The greatest thing about standards
is that there are so many of them," I think it was. My system doesn't speak
the same language as the OP's. So it goes.

Thanks for the YT link, Nick. That works better for this system. Oddly,
the link initially led to an Altima ad, for some reason. Must be some QRM in
my video karma. On a second try, I got the one that seems to be right.

http://www.youtube.com/watch?v=BNeEVkhTutY

That's a REALLY well crafted ad. In 60 seconds, it pushes all the right
buttons. The music is perfect. It has all the nature cues - melting polar
ice, forests, rain, a butterfly, a raccoon. It has a quest. It conquers
modern impersonality (railroad tracks, a semi, the quiet city, a garbage
truck). The protagonist, the polar bear, transcends its own nature and
reputation. The payoff comes in the perfect suburban setting, with the
right kind of house, the spot-on driver.

Every symbol here is aligned 100% with the Leaf's target buyer.

Not only will this actually sell cars, assuming they offer them, it HAS to
win them an Addy.

What a contrast with the (in)famous EV1 "toaster" ad.

http://www.youtube.com/watch?v=wodTinlvlB8

David Roden - Akron, Ohio, USA
EVDL Administrator

= = = = = = = = = = = = = = = = = = = = = = = = = = = = =
EVDL Information: http://www.evdl.org/help/
= = = = = = = = = = = = = = = = = = = = = = = = = = = = =
Note: mail sent to "evpost" an "etpost" addresses will not
reach me. To send a private message, please obtain my
email address from the webpage http://www.evdl.org/help/ .
= = = = = = = = = = = = = = = = = = = = = = = = = = = = =


_______________________________________________
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Discussion Starter · #11 ·
Re: [EVDL] The PERFECT E.V. Ad ???

So I'm not a tree hugger but I am a bear hugger? I saw the ad during
the football game this evening and like the name "Leaf" I'm not sure how
it expands the audience that is going to buy the car but if it works, it
works! Keeping the oil images out of the picture allows them to push
the Leaf while not saying that if you buy one of their gas cars you are
a bad person and keeping the oil companies out of it does not bite the
hand that feeds them. Got to play it safe with the flag waving also
because the company comes from a country that was on the other side of
the last actual WAR (as declared by Congress). I know you might think
that is a stretch because it was more than a generation ago but people
can still remember their loved ones and relatives that saw action and
not be inclined to throw dollars into their hands even if throwing money
into OPEC's hands could be considered a bigger blow to the country.

At least the ad is well done, shot with modern images and equipment and
does imply some success if you own a Leaf. Still wonder why Madison
Avenue won't put a woman in the ad? They have been telling us since
the 50's that SEX sells and I challenge you to recall an automotive ad
that had not implied if not down right stated that "if you buy this car
you will get the girl!" Hell they have even implied that driving a mini
van is "sexy". But when it comes to electric cars we can't even see
anything remotely female (unless the polar bear, raccoon or other animal
was a female of the species). I would like to think that I am a bit
beyond believing that any car in any ad is implied to be a babe magnet
but that is the way the vast majority of them have been sold yet we seem
to be incapable of putting any sex into electric vehicles. I guess we
will have to wait and see if GM will put a least an older mother type
into the Volt commercials.

Lloyd Wayne Reece
1981 Lectra Centauri
Las Vegas, NV

On 9/9/2010 9:14 PM, Bob Rice wrote:
> Hi EVerybody; Cute ad!But a hug by a polar bear COULD by tough?Ouch! T
> hunk a Polar bear aould consider one of as "Take" snack out! Hey guyz? How
> bout elling cars by patriotism? Showing the waste of War$$'sBest all around
> that thay happen?We won't ANOTHER war dother sheeple who hate US?A BILLION
> bioBUX a day go over seas to sheeple that don't like us?aND NO DERLLING IN
> THE Gulf! We are lucky that THAT got capped at least? Bring our guyz home.
> Buy a Leaf. The troopsp buying a Leaf for his family buss?STILL get the
> IMessage out clearly, sorry.But keeping OUR cash at home??
>
> Sea ya;
>
> Bob
> ----- Original Message -----
> From: "John"<[email protected]>
> To: "Electric Vehicle Discussion List"<[email protected]>
> Sent: Thursday, September 09, 2010 11:18 PM
> Subject: Re: [EVDL] The PERFECT E.V. Ad ???
>
>
>> I think the Lance Armstrong Leaf ad is great.
>>
>> Shows him riding behind all sorts of vehicles (tailpipes), with him saying
>> something like "even when I'm in the lead I'm still behind (picture of
>> motorcycle tailpipe), until now (picture of the back of a leaf)
>>
>> John
>>
>>
>>
Dave Hymers<[email protected]> wrote:
>>
>>> Touching as that is, it is absolutely the wrong angle to promote an EV.
>>>
>>> Shots of the gulf spill would likely work much better.
>>>
>>> I know even charging with coal most evs emit less CO2 per mile than a gas
>>> car, especially an old one. But its a really tough angle to work ! Polar
>>> bears are much more likely to literally frost people over :( and many
>>> will
>>> instantly jump on the misconception that all EVs are charged with coal
>>> (and
>>> its dirtier than burning gasoline), therefore the ad is "bunk".
>>>
>>> It is a sad state of affairs, knowing people really don't respond to
>>> environmental imagery.
>>>
>>> I think Nissan might do better to work the angle of oil spills (in MANY
>>> countries!) and long oil supply chains, it is partly environmental and
>>> partly a security related issue. I wonder if they're not going that route
>>> to
>>> avoid conflicts of interest ? ...
>>>
>>> worth thinking about.
>> _______________________________________________
>> | REPLYING: address your message to [email protected] only.
>> | Multiple-address or CCed messages may be rejected.
>> | UNSUBSCRIBE: http://www.evdl.org/help/index.html#usub
>> | OTHER HELP: http://evdl.org/help/
>> | OPTIONS: http://lists.sjsu.edu/mailman/listinfo/ev
> _______________________________________________
> | REPLYING: address your message to [email protected] only.
> | Multiple-address or CCed messages may be rejected.
> | UNSUBSCRIBE: http://www.evdl.org/help/index.html#usub
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> | OPTIONS: http://lists.sjsu.edu/mailman/listinfo/ev
>

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Discussion Starter · #12 ·
Re: [EVDL] The PERFECT E.V. Ad ???

I had not trouble seeing the video.

DAC

EVDL Administrator <[email protected]> wrote:
> No idea what anybody is talking about. I can't see it.
>
> I hate to gripe about this again, but some of us find it frustrating when
> people post links that require registration to view. Not everybody is =
on
> Facebook, any more than everybody has a Yahoo or Google account.
>
> I checked bugmenot.com, but they don't have any generic logins for Facebo=
ok.
>
> David Roden - Akron, Ohio, USA
> EVDL Administrator
>
> =3D =3D =3D =3D =3D =3D =3D =3D =3D =3D =3D =3D =3D =3D =3D =3D =3D =3D =
=3D =3D =3D =3D =3D =3D =3D =3D =3D =3D =3D
> EVDL Information: http://www.evdl.org/help/
> =3D =3D =3D =3D =3D =3D =3D =3D =3D =3D =3D =3D =3D =3D =3D =3D =3D =3D =
=3D =3D =3D =3D =3D =3D =3D =3D =3D =3D =3D
> Note: mail sent to "evpost" an "etpost" addresses will not
> reach me. To send a private message, please obtain my
> email address from the webpage http://www.evdl.org/help/ .
> =3D =3D =3D =3D =3D =3D =3D =3D =3D =3D =3D =3D =3D =3D =3D =3D =3D =3D =
=3D =3D =3D =3D =3D =3D =3D =3D =3D =3D =3D
>
>
> _______________________________________________
> | REPLYING: address your message to [email protected] only.
> | Multiple-address or CCed messages may be rejected.
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> | OTHER HELP: http://evdl.org/help/
> | OPTIONS: http://lists.sjsu.edu/mailman/listinfo/ev
>



-- =

http://www.evalbum.com/2149

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Discussion Starter · #13 ·
Re: [EVDL] The PERFECT E.V. Ad ???

Lloyd,

How much older? If you hear that they want a woman with white hair and
wrinkles let me know. :) I do have EV driving experience.

Gail

----- Original Message -----
From: "Lloyd Wayne Reece" <[email protected]>
To: "Electric Vehicle Discussion List" <[email protected]>
Sent: Thursday, September 09, 2010 11:13 PM
Subject: Re: [EVDL] The PERFECT E.V. Ad ???


to be incapable of putting any sex into electric vehicles. I guess we
> will have to wait and see if GM will put a least an older mother type
> into the Volt commercials.
>
> Lloyd Wayne Reece
> 1981 Lectra Centauri
> Las Vegas, NV
>

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Discussion Starter · #14 ·
Re: [EVDL] The PERFECT E.V. Ad ???

On 9 Sep 2010 at 23:13, Lloyd Wayne Reece wrote:

> I'm not sure how it expands the audience that is going to buy the car
> but if it works, it works!

Nissan has thousands of email addresses of people serious enough about the
Leaf to have plunked down $99 to reserve a place in line. They've surveyed
at least some of those folks. Nissan should know a fair bit about them and
their attitudes. It would be fair to say that they probably typify a
potential Leaf buyer.

Even without the survey, given what public records now tell about most
Americans, Nissan should have a very good demographic and psychographic
profile of the person most likely to buy their EV, at least in the US.

> They have been telling us since the 50's that SEX sells ... But when it
> comes to electric cars we can't even see anything remotely female ...

You haven't seen much of that imagery with the factory hybrids, either, have
you?

Same reason. They're talking to a very different potential customer. The
hybrid ads I've seen have been subtly (and sometimes not so subtly) green,
with lots of nature. The people are family-type preppies in their 30s and
40s. The kids are wholesome and well-scrubbed. Even though they still use
gasoline, you get images like wind turbines. The passengers are picnicing.
Little girls in frilly dresses romp through fields of sunlit wildflowers.
That kind of stuff.

I'm no expert, but that seems to be the way advertising works - you show the
product playing nice with the people you think are most likely to buy it.
You connect it with images that have a known, positive emotional appeal to
those target consumers.

It's a pretty safe bet that Nissan's agency crafted the polar bear ad to
have maximum impact (no pun intended) on their target consumer. Quite a
contrast with the bizarre and extremely limited advertising that GM did for
the EV1 - ads which many of us at the time concluded were mostly intended to
UNsell the car.

David Roden - Akron, Ohio, USA
EVDL Administrator

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