On Sun Nov 21st, 2010 11:17 PM MST Mike Nickerson wrote:
>I don't buy that people do this type of math. If they did, nobody would
>ever buy a new car. The costs of buying and maintaining a used car in good
>shape is almost always cheaper than buying the equivalent new car. Yet,
>people still buy new cars; by the millions. I think people buy the new cars
>because it provides some sort of need to prove something; success,
>importance, sex appeal, what have you.
>We just need to harvest this same sort of "don't bother with the math"
>coolness factor with EVs.
>From: [email protected]
] On Behalf
>Of damon henry
>Sent: Sunday, November 21, 2010 12:07 PM
>To: EV List
>Subject: Re: [EVDL] US News & World Reports Attacks EV's.
>This is a simple concept, but one that seems to be escaping you... so let me
>explain. The author is speaking from a strictly financial standpoint. The
>purchaser has to pay X amount of dollars as a premium on initial purchase in
>order to buy the electric car over a similar gas powered car. The purchaser
>can expect a certain amount of savings every year in fuel costs, so how may
>years will it take for the purchaser to save their money back? If the
>purchaser buys the car at a $15000 premium and saves $1500 per year in fuel
>costs then it is a 10 year break even point. It's a "take the emotions out
>and do the math" type of argument and could be a large factor in how
>consumers make their decision. If you don't think so perhaps you should
>consider a hypothetical scenario that was just the opposite. How quickly do
>you think EV's would catch on if you could purchase an EV for half the money
>of a Petrol powered equivalent plus you got the reduced fuel costs?
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