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U.S. Buyers Take Liking to Idea of Plug-in Hybrids

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According to the Harris Interactive AutoTechcast study, which polled around 10,000 American consumers in July on their familiarity and affection for hybrid, plug-in hybrid, and diesel, 27% of U.S. vehicle owners are likely, very likely or extremely likely to include plug-in hybrid engine technology in their next vehicle.